Insights by Hussam Almulhem CEO of 9yards Media, Event & Marketing.
The difference in the internal environment between fun and excessive playfulness in a creative and marketing agency can be described as follows.
Fun: In a fun environment, there is a sense of positivity and optimism Employees feel happy and enthusiastic about their work. The agency encourages creative thinking and innovation, and fosters teamwork and collaboration. There may be open and comfortable workspaces for interaction and socialization. Management promotes self-initiative and considers individuals as partners in decision-making. This fun atmosphere can lead to increased creativity and productivity.
Excessive playfulness: On the other hand, in an environment of excessive playfulness, there may be a lack of organization and clarity in the overall objective. There might be a lack of guidance from management or poor communication. Employees may feel a lack of trust and insecurity in their work, which negatively affects individual and collective performance. There could be task overlap and conflicting goals, resulting in wasted efforts and scattered focus. Decisions may be unclear or inconsistent, and there may be a shortage of resources and planning. This excessive playful atmosphere can lead to decreased job satisfaction and productivity.
In general, it is preferred to strike a balance between fun and optimism, and order and organization in the internal environment of a creative and marketing agency. The agency should encourage a positive and enjoyable atmosphere while ensuring that it does not impede the work of others or hinder productivity.
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Nimra Hamzah Amer F. Kassar
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