9Yards - Audi

Our Work > 9Yards - Audi

Summry

The Ask
The Ask
Audi is a German automotive manufacturer of luxury vehicles, a subsidiary of the Volkswagen Group. Audi Approved is the brand’s program for pre-approved used vehicles that undergo over 300 checks. As the luxury second-hand market increases, Audi Approved needs to have top-of-the-mind recall for all potential customers, no matter their needs.
The Solution
The Solution
A marketing campaign that puts the customer’s needs first. We approached the messaging from an angle of having an Audi for every reason, pre-approved. What followed was a series of creatives featuring the wide range of Audi Approved cars and a plethora of situations.
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