Abu Dhabi Judicial Department

Our Work > Abu Dhabi Judicial Department

Summary

["Branding","Digital"]

The Ask:
The Ask:
The Abu Dhabi Judicial Department is the forefront of Abu Dhabi’s pursuit to establish a world class independent judicial system that administers justice impartially and safeguards the rule of the law. On a citizen communication front – ADJD usually communicates news, public service announcements and awareness initiatives. For their Fighting Rumours campaign, they needed a communications partner that could bring a fresh perspective and create engaging content.
The Solution:
The Solution:
9Yards presented a digital campaign that included video animation, static posts, longform content and overall campaign branding to drive the message of factchecking before believing any news. Our initial campaign was a success which led to the Department returning for their second campaign to Raise Awareness for Parents, and two further campaigns which led to a good partnership between the Department and the agency.. 9Yards delivered the same high-quality work across all formats.